Starbucks does iTunes "Song of the Day" Cards

We here at the Bain Books Blog do love when "our cool companies" link up and get together and create that "synergy" you've been hearing about on the internets.

When the iTunes Wi-Fi Music Store at Starbucks launches in New York and Seattle on Tuesday, October 2nd, the coffee giant will be armed with promotions.

First of all, they'll distribute 1.5 million "Song of the day" cards across 10,000 locations. Each card will provide a free single from artists like Bob Dylan [...], Paul McCartney and Dave Matthews via iTunes (US). They'll be valid until the end of 2007.

Also, select Starbucks locations will sell "iTunes Digital Release Cards," which allow customers to download music and bonus materials [...] from artists like KT Tunstall and Eddie Vedder.

[linko Starbucks to distribute iTunes "Song of the day" cards - The Unofficial Apple Weblog (TUAW)]

Okay. Full disclosure. I'm invested (in a very small way) in both Starbucks and Apple. So I'm doubly pleased by arrangements like this one.

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