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Well, Starbucks is going hormone-free, and that's good news to my ears, as both an investor and a coffee drinker.

Representatives from the dairy industry who support the use of the hormone say that it is only a matter of time before Starbucks passes increased costs onto consumers, but supporters of the switch say that more dairy farmers will stop using the hormone as consumers and businesses look for dairy produced without it, keeping prices under control. Starbucks has not said how this change has affected their operating costs, but will say that they are not planning to raise drink prices as a result of the switch.

You know what? Starbucks already has some of highest prices in the industry, and it doesn't seem to affect them. Charge what you want for the coffee, the line at the drive-thru seems to say. We'll pay it. Furthermore, we just don't trust the industrial farming complex, do we? No, we don't. No further than we can chuck 'em.

» Slashfood link.

technorati tags:hormones, starbucks, investor, milk, non-gmo

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