Friend and author and hip mama Susan Henderson has cleverly invited Lauren Cerand to contribute a clever and too true list of Seven Songs that Will Change the Way You Think About Publicity. Here's a sample:
SH Myspace: CAREER OPPORTUNITIES, THE CLASH: Too often people resist breaking out of their limited social circle or maximizing their network to get the word out about their book, art exhibition, film, or other endeavor. But besides “everything happens at parties,” the other adage I live by comes from The Clash, in that “Career opportunities are the ones that never knock.” Always have a stack of stylish, evergreen (read: no dates) postcards with you to hand out in lieu of business cards, and never say no to invitations or chances to meet new people, no matter how seemingly insignificant, unless you have a very good reason (trepidation doesn't count). I started doing cultural publicity in New York when I hit it off with the broker who was showing me apartments and who also happened to be the director of an organization called Emerging Arts (www.emergingarts.com). And never, ever pass up a chance to help someone else out! Peter S. Temes' THE POWER OF PURPOSE: LIVING WELL BY DOING GOOD is a blueprint for success in this regard.
feedToo often people resist breaking out of their limited social circle or maximizing their network to get the word out about their book, art exhibition, film, or other endeavor. But besides “everything happens at parties,” the other adage I live by comes from The Clash, in that “Career opportunities are the ones that never knock.” Always have a stack of stylish, evergreen (read: no dates) postcards with you to hand out in lieu of business cards, and never say no to invitations or chances to meet new people, no matter how seemingly insignificant, unless you have a very good reason (trepidation doesn't count). I started doing cultural publicity in New York when I hit it off with the broker who was showing me apartments and who also happened to be the director of an organization called Emerging Arts (www.emergingarts.com). And never, ever pass up a chance to help someone else out! Peter S. Temes' THE POWER OF PURPOSE: LIVING WELL BY DOING GOOD is a blueprint for success in this regard.
