AdSense Hippedness

The Adsense Code
Joel Comm

I would very much like to know what on earth the adsense folks are eating/smoking/thinking obsessively about. Here's the latest from the AdSense blog, written in the first person from the point of view of one of the AdSense ads:
Inside AdSense: Hipper than a square: I'm one of the ad formats that currently supports image ads. This is a strong trait because it increases the pool of ads competing to show on your site -- and the more ads competing to display on your site, the more revenue potential for you. What are your hobbies? I really enjoy integrating with content -- nestle me into an article and I'll be a happy camper. I also like being above the fold where I tend to perform best for you and your site users.
Maybe they need something to take their minds off their job. Do they have family? A dog? Tropical fish? I'm listening to “Loco-Motion” by Little Eva from the album Top 100 Dance Hits on badgeitunes61x15lite.gif .

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